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What is Customer Churn Rate (CCR)?

Customer Churn Rate, a key business metric, measures the percentage of customers who discontinue using a company's services. Understanding and…

Benefits of Using CI/CD

The implementation of CI/CD practices enables faster and automated deployment of changes, enhances software quality, and saves time and resources,…

The Privacy by Design Principle: How to Build Privacy from the Ground Up

In the Age of Digital Transformation, Where Personal Data is Constantly Processed and Analyzed by Internet Applications and Services, the…

NPS (Net Promoter Score) – What Is It?

What is NPS, how to measure it, and why is it so important for businesses? In this article, we will…

Key Metrics for Measuring User Behavior

We focus on methodologies and metrics that enable precise measurement of customer retention, thereby providing companies with the tools necessary…

What is CLV (Customer Lifetime Value) – Free Calculator

CLV can be calculated in two ways: a simpler method and a more advanced one. In the simple version, it…

Time & Material or Fixed Price — What to Choose?

In project execution, various billing methods are used, such as Fixed Price, Time & Material, and the hybrid model T&M…

Which technology to choose when creating a mobile application?

The Difference Between Cross-Platform, Native, and Hybrid Apps Native applications are created using technologies and programming languages dedicated to a…

Personas and Proto-personas – What Are They and When to Use Them?

The article focuses on explaining the similarities and differences between these two approaches, highlighting their importance in the design process…

What is a Design System and Why is it Worth Using?

UI and UX play an increasingly important role in the design of applications and websites. Therefore, it is worth understanding…