Key Metrics for Measuring User Behavior
We focus on methodologies and metrics that enable precise measurement of customer retention, thereby providing companies with the tools necessary…
Strategia
What is CLV (Customer Lifetime Value) – Free Calculator
CLV can be calculated in two ways: a simpler method and a more advanced one. In the simple version, it…
Personas and Proto-personas – What Are They and When to Use Them?
The article focuses on explaining the similarities and differences between these two approaches, highlighting their importance in the design process…
What is an MVP and who is the strategy good for?
In today’s increasingly competitive mobile app market, a key factor for a company’s success is the rapid deployment of a…