Marketing Tools for Web and Mobile
In today’s digital world, where data is the new gold, the right marketing tools become the key to success for any company. They allow us to analyze website traffic, monitor user behavior, and even assess the competition. Below, I present a compilation of marketing tools that I personally use in my daily work. These applications […]
In today’s digital world, where data is the new gold, the right marketing tools become the key to success for any company. They allow us to analyze website traffic, monitor user behavior, and even assess the competition. Below, I present a compilation of marketing tools that I personally use in my daily work. These applications significantly simplify the lives of marketers, help capture trends, and provide invaluable insights for strategy development.
Whether you’re a beginner marketer or an experienced specialist, we hope you’ll find something here for yourself.
Marketing Tools for Web/Mobile Analytics
| Tool | Description | What is it used for? |
| web.dev | Diagnosis of a website, store, or application regarding loading time, accessibility, SEO, and overall best practices. An audit with all errors is available for download, which can serve as an excellent starting point for discussions with the software provider to verify the errors. | Preliminary Diagnosis of a Website |
| WebPageTest | Detailed Performance Analytics | |
| Google Analytics | An application used for all kinds of web analytics. This tool probably doesn’t need any introduction. It is an absolute must-have for anyone working in digital, both in e-commerce and in developing various digital products. Google Analytics allows us to analyze user visits, track detailed traffic on the website, measure attribution paths, and channels. The list of functionalities provided by GA is very extensive, so it’s best to try it out for yourself. I also encourage you to follow the upcoming threads on this page that describe its capabilities in more detail. | Web analytics |
| Yandex Metrica | Web analytics and usability | |
| Hotjar | A tool for usability testing, quantitative and qualitative survey research, and NPS, offering similar solutions to Yandex Metrica, namely: heatmaps, session recording, and form analysis, but also has several interesting features. These include: Incoming Feedback, which allows users to add a screenshot of their screen along with a comment; Feedback Polls, which measure satisfaction with our product using Net Promotion Score (NPS); and Surveys, which enable conducting questionnaire research with users. | Usability, User Experience, Satisfaction surveys, marketing research |
| Similar Web | A tool for analyzing competition, the potential of a given website, the channels from which traffic originates, the source of that traffic, and the keywords that generate that traffic. The best part is that we don’t need to be administrators of the website to conduct such an analysis. Thus, it is an excellent tool for creating reports before starting collaboration with a client or for preparing a competitive analysis of our product. | Competitive analysis, website potential |
Narzędzia marketingowe do Analityka Mobile
| Narzędzie | Do czego wykorzystywać narzędzia marketingowe? |
| Flurry | Flurry to jest narzędzie marketingowe must have, jeśli analiza dotyczy segmentu mobile. Podstawowa analityka na iOS oraz Android.Aplikacja umożliwia śledzenie sesji użytkowników, ilości instalacji aplikacji, długości sesji w róznych interwałach czasowych tj. dni, tygodnie, miesiące itd. Dodatkowo Flurry umożliwia śledzenie Eventów. |
| App Annie | Znacznie bardziej rozbudowane narzędzie do analityki. Oprócz podstawowych danych mierniczych, App Annie umożliwia analizowanie naszej aplikacji z konkrencją, ustawiania alertów związanych np. z update’ami konkurencji.Dodatkowo App Annie umożliwia przeanalizowanie aplikacji w kontekście całego rynku, dokonanie porównań z największymi graczami, analizę słów kluczowych czy analitykę monteyzacji kampanii prowadzonych w aplikacji. |
Narzędzia marketingowe do zarządzania danymi
| Tool | What is it used for? |
| Google Sheets | A cloud-based spreadsheet available in Google Docs. In simple terms, it is a tool very similar to Microsoft Excel. |
| Airtable | Airtable is a hybrid database with spreadsheet functionalities that apply database features within a spreadsheet format. The tool offers extensive collaboration capabilities and numerous functions such as emailing specific records, creating forms, managing images, and a comprehensive API that allows integration with many other systems. |
Wizualizacja danych
| Tool | What is it used for? |
| Google Sheets | Simple charts and analyses (similar to Excel). |
| Google Data Studio | Creating dynamic reports, especially based on data from Google Analytics, AdWords, and Google Sheets. The reports are interactive, allowing for the creation of reports that contain a vast amount of data. |
| Tableau | Marketing tools that are functionally similar to Google Data Studio, but it’s a powerhouse offering much more. Above all, Tableau provides the ability to create dashboards, for example, for a specific client or project, where we have the opportunity to add new widgets and analyze and visualize data. I recommend this tool to anyone working with data outside of Google’s ecosystem, as the amount of data and the quality of the final result will be suitable for larger clients. |
Finding the right marketing tools can be the key to success in the digital world. Choosing the right set of tools allows not only for effective analysis but also for efficient communication with clients, content creation, data management, and much more. I hope the tools presented above will help you achieve success in your marketing efforts. Remember, there is no one-size-fits-all tool suitable for everyone. It’s essential to find the ones that best fit your needs and business goals.
Start by considering what you need, then test various options to find the best solutions for yourself. Good luck!
